Catch the Latest Monday
.Marketing Moments!
Every Monday Alizabeth Leng-Barton brings you the latest in marketing trends, can't-miss lessons, and strategies to help you optimize your strategic marketing approach. Check out the latest episodes of the Monday Marketing Moment below, or join us on LinkedIn at 10:00 AM ET every Monday!
Reaching Your Gen Z Audience
Generation Z is the future of homebuying! Born between 1997 and 2012, they're tech-savvy, socially conscious, and entering the housing market. To connect with them, we need to adapt our marketing strategies. Throughout our discussion, we will talk about how you can provide value and education to your Gen Z borrower and position yourself as a trusted advisor. We will dive into the importance of authenticity when connecting with Gen Z and all borrowers over social media.
How Frequently Should You Post Blogs for Maximum Impact?
Ever wondered how often to hit that publish button for maximum impact? It's a blend of science and art, rhythm and relevance. This episode explains how you can build a strategy around consistent, data, quality, and SEO.
Developing Your TikTok Strategy & and Repurposing Content
“Can Tiktoks be used on other social media platforms?” The answer… YES! Explore valuable tips and tricks based on real-world experience. All while learning about the importance of authenticity and relatability when it comes to Tiktok and your overall social media strategy.
Level Up Your Content Marketing Approach
Content isn’t a build-it-and-they-will-come approach, it takes thought, planning, and strategy. In this episode, we dive into the art of developing a content strategy that not only drives conversions but also aligns with your organization's strategic goals, including defining your audience, analyzing your competition, determining your ideal platforms, and more.
Marketing's Role in Sales Enablement
Whether you're in marketing, sales, operations, or leadership, sales enablement is a vital part of B2B strategy! So, how can you set your team up for success and bring together the superpowers of sales and marketing? Here are several ways you can integrate sales enablement into your existing work and leverage the best parts of marketing and sales for remarkable success (from the perspective of a marketer).
Finding Creativity
Finding creativity isn't always easy, especially on a Monday... but it's hard not to feel creative when Nicole Mattiello is in the house! Join our guest and explore the magic of finding creativity in everyday life and work. We will also dive into how to stand out in today's media-rich environment by crafting authentic stories that connect with your audience.
Humanizing Your Marketing
In today's digital world, connecting with your audience on a personal level is more crucial than ever. Find out how to connect with your audience and build an authentic brand. In this episode, we will explore how your communication style, marketing strategy, and emotional investment make a difference in your presence and perception.
Let's Talk Threads
How are you stringing together your social media strategy for Threads? This sensational new platform is capturing the marketing industry's attention, but let's be honest, many of us are still figuring out the best approach. Whether you're a brand or an individual, uncover pointers to help you leverage Threads effectively and ways that you can elevate your social media strategy (or just get started).
Bridging the Financial Inclusion Gap
Dive deep into the untapped potential we hold as marketers to reshape the future of financial inclusion. From personalized messaging to tailored resources, we have the tools to help women on their unique financial paths. We will talk about strategies for supporting women to financial independence and explore best practices exhibited by today's financial influencers.
Marketing AI & It's Impact on Search
Explore how AI tools, like ChatGPT, Bing AI Chat, and Google Bard, are impacting SEO and content marketing strategy. This episode will also walk you through the challenges and changes coming to SEO with the rise of these AI tools, how you can improve your overall digital marketing strategy with the help of AI (and despite the challenges of AI), and real-world best practices that you can start using today!
Google Search Quality Rankers (E-E-A-T)
Understand Google's New guidelines for E - Experience, and how AI content could impact this SEO factor. This episode will also discuss ways to improve your experience, expertise, authoritativeness, and trust and boost your online service offering for organic search.
What You Need to Know: Google Analytics 4
Gain valuable tips on how to successfully migrate from Universal Analytics to GA4, including customizing GA4 to fit your business needs. This episode also highlights some of the coolest features of GA4, including the new search bar, predictive analytics, and exploration.
Promoting Creative Businesses at Arts Fest
Learn how small creative businesses are marketing themselves and their products. This episode occurs in Downtown Pittsburgh during the Three Rivers Arts Festival, where you will see interviews with local artists and explore how they are using social media, events, newsletters, giveaways, and more to promote their business and their art.
Canva vs. Adobe
Creative Suite
We often find ourselves faced with the age-old question: Canva or Adobe Creative Suite? That's why this episode highlights the differences between the two platforms, the benefits of each tool based on the use case, and how Canva and Adobe Creative Suite can both help you achieve your creative vision.
Tips for Podcasting
Are you considering starting a podcast? Diving into tips and tricks for creating a successful podcast. From honing in on your focus and brand to investing in quality audio equipment and editing software, this episode covers everything you need to know to get started and grow your audience.
Marketing & Public Relations:
Social Media Marketing
Dive into the world of public relations (PR) and it’s relationship with marketing and social media marketing. This episode explores the two different strategies, highlighting why PR is more than just social media, media coverage, and press releases and explaining ways marketing and PR professionals can work together to create a streamlined strategy.
Email Marketing is Not Dead
Don't let anyone tell you that social media is replacing email marketing. It's still one of the most popular and cost-effective forms of communication for businesses and consumers alike. But if you're not seeing the success you want, this episode outlines valuable tips that can take your email marketing to a new level and boost revenue without losing subscribers.
Breaking Down the Taylor Swift Brand
Taylor Swift, the global pop sensation, has captured the hearts and attention of millions worldwide. But what makes her brand so powerful? On this episode, Alizabeth is joined by Marisa Corona, social media guru and fellow Swiftie, for a deep dive into the marketing strategies behind Taylor Swift's success.
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