Fractional CMO Leadership for
Strategy at the Top. Execution All the Way Down.
We give growing companies a seasoned marketing leader plus the team to carry out the plan: sales enablement, content, email, social, branding, and web development, all measured against revenue.
Your Business Is More Than a Logo, a Product, and a Website.
Real growth comes from understanding the people you serve. We look past surface-level metrics to uncover the "why" behind your customers' decisions: what they need, what they want, and what makes them choose you.
Then we turn that insight into data-driven strategies and meaningful content that guide every step of the customer journey and connect your brand, your sales team, and your customers. The result is sustainable growth built to last.
Uncover the Why
Research and data that reveal what truly drives your buyers.
Guide the Journey
Content and campaigns that meet customers at every stage.
Build Lasting Growth
Strategies measured by revenue, not vanity metrics.
What We Offer
Strategy and Execution Under One Roof, So Nothing Gets Lost in the Handoff.
Fractional CMO
Executive marketing leadership on a schedule that fits your stage. We own the plan, the budget, and the results, and we work alongside your sales team so marketing actually drives pipeline.
Sales Enablement
Give your reps the tools, talk tracks, and content to close more deals, faster.
Content Strategy
Thought leadership and sales content that answers what buyers are asking.
Email & Automation
Nurture journeys that move leads toward a decision.
Social Media
Channel strategy and executive presence on LinkedIn and beyond.
Branding & Design
Positioning and identity that make you easy to recognize and remember.
Web Development
Fast, conversion-focused sites with search foundations from day one.
SEO, GEO & AEO
Our search visibility work runs through RankWriters, which Alizabeth cofounded, so your brand gets found and cited in Google and AI answers.
If It Doesn't Move Revenue, It Doesn't Make the Plan.
Every dollar we recommend ties to a business outcome you can see. We set the metrics up front, connect marketing activity to pipeline, and report in terms your CFO and sales leaders care about.
Talk ROI With UsPipeline Attribution
See which channels and campaigns create real opportunities.
Cost per Acquisition
Know what each new customer costs and how to bring it down.
Sales Cycle Speed
Better enablement content means fewer stalled deals.
Clear Reporting
Dashboards built around the KPIs your leadership team uses.
Fluent in Regulated, High-Trust Markets.
Years inside mortgage, credit reporting, and insurance mean less ramp-up and marketing that respects compliance from the first draft. That discipline carries into B2B companies with long, complex sales cycles and helps consumer brands earn trust fast, too.
Mortgage
Lenders, brokers, and the vendors and tech that serve them.
Financial Services
Banks, credit unions, and advisory firms.
Fintech
Platforms selling to institutions or consumers.
Insurance
Agencies, brokers, and carriers.
Legal
Law firms building visibility and referrals.
B2B Companies
Companies with complex sales cycles and multiple decision makers.
D2C Brands
Direct-to-consumer companies scaling acquisition.
Small Businesses
Local and growing businesses that need big-company thinking.
Small Business
Big-Company Thinking, Sized for Main Street.
You don't need a marketing department. You need a clear plan, a website that works, and someone in your corner who has done this before.
Alizabeth Leng-Barton
"I started Stratimize because growing companies deserve a marketing leader who sits at the strategy table and still rolls up her sleeves to get the work done."
Alizabeth is the founder of Stratimize Marketing and a fractional CMO. She has spent her career leading marketing in mortgage, credit reporting, and insurance, and has built programs for fintech, technology, and local service businesses.
She is also cofounder of RankWriters, focused on how buyers find answers in search and AI.
Follow Alizabeth on LinkedIn
Questions About Stratimize
Don't see your question here? Reach out and we'll get you an answer.
Ask a QuestionHow Is Stratimize Different From a Typical Marketing Agency?
Most agencies wait for direction and execute tasks. Stratimize starts at the leadership level: we set the strategy, own the budget and results, and align marketing with your sales team. Then we execute it, so nothing gets lost between the plan and what actually ships.
Who Will I Work With at Stratimize?
Every engagement is led by founder Alizabeth Leng-Barton, a fractional CMO with deep experience in mortgage, credit reporting, insurance, and fintech marketing. You get senior-level thinking from day one, not a junior account manager.
Why Does Stratimize Focus on Regulated Industries?
Mortgage, financial services, fintech, insurance, and legal companies need marketing that builds trust and respects compliance. Alizabeth has spent her career in these industries, so Stratimize clients skip the learning curve. We bring the same discipline to B2B companies, D2C brands, and small businesses.
How Does Stratimize Measure ROI?
Before any work starts, we agree on the metrics that matter to your business. From there, Stratimize tracks pipeline attribution, cost per acquisition, and sales cycle speed, and reports results in terms your leadership team uses.
How Does Stratimize Help Sales Teams Close More Deals?
Sales enablement is a core Stratimize service. We create sales enablement campaigns, 1:1 email outreach, playbooks, pitch decks, one-pagers, and rep training so your sales team has the right message for every stage of the deal.
How Do Stratimize and RankWriters Work Together?
Alizabeth cofounded RankWriters, which handles SEO, GEO, and AEO for search visibility in Google and AI answers. Stratimize coordinates that work as part of your overall strategy, so search and marketing stay aligned.
Does Stratimize Offer Project-Based and Ongoing Engagements?
Yes, and you can choose what fits your goals. Project-based engagements have a defined scope and timeline, such as a website build, a marketing roadmap, a sales enablement campaign, or a brand refresh. Ongoing engagements run on a monthly retainer, with Stratimize serving as your fractional CMO and leading strategy and execution month to month. Many clients start with a project and grow into an ongoing partnership.
What Does Getting Started With Stratimize Look Like?
It starts with a strategy call. From there, Stratimize assesses your brand, channels, and sales process, builds a focused plan, and moves into execution.
Let's Take Your Marketing to the Next Level.
Tell us where you are and where you want to go. We'll reach out to set up a conversation.
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